PROGRAM: The commercial edge
Leading a Commercial Culture in the Hotel Industry
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ABOUT THIS PROGRAM
The Commercial Edge
A commercial culture happens by design, not by accident. It’s about creating a culture where teams don’t just coexist—they’re ultra-connected and hyper-collaborative. This workshop dives deep into the power of aligned goals, healthy tension, and creating a culture of shared ownership.
In this hands-on workshop designed for hotel and corporate commercial teams, you’ll learn how to break down silos and create a united front that pushes toward growth. We’ll explore real-world strategies and simple steps that you can apply right away.
Available as a half-day workshop online or virtual, “The Commercial Edge” is an engaging and no-nonsense workshop designed to drive more revenue by building a stronger, more connected commercial team.
Check out Robs’ credentials on LinkedIn
Who is it for?
It’s perfect for hotel and corporate leaders from Sales, Marketing, Operations, and Revenue Management.
Learning Objectives
In this workshop, you’ll gain a clear understanding of what it takes to lead a cohesive commercial team in the hotel industry. You’ll learn how to design a commercial culture where Sales, Marketing, Operations, and Revenue Management are fully aligned and driving toward shared goals. We’ll focus on practical ways to break down silos and encourage open communication, collaboration, and accountability across departments. You’ll discover how to set common KPIs that matter, leverage tools that boost efficiency, and create actionable strategies to keep teams focused on maximizing revenue. By the end, you’ll have a solid action plan for a growth-focused culture that turns every team member into a champion of commercial success.
01
Learn how to apply the Socratic method to your commercial meetings so you can break down silos and align.
02
Discover 3 rules for healthy debate, 2 tactics to disagree productively, and 1 process to resolve conflict.
03
Master the art of recruiting and retaining top commercial talent for the long haul.
The key to optimal revenue is collaboration. And collaboration is all about connectedness.
What Robs’ Client Says
Your workshop was first-class. Our ExecComm team was raving about it in our weekly meeting. You left a lasting impression here Rob.
John Michelson
Head of Global Sales
It makes a huge difference that Rob has walked the walk as CEO of a recognized global brand—loads of great takeaways. Thanks for an enlightening session!
Claire Minks
VP Human Resources
